Month: September 2015

Dynamic Offers

Posted on by Innovation Technology Computing

Dynamic Offers: Offers, Calls, Email, SMS and Social

Offer Management – Our system can integrate with most website technologies from .NET to PHP, offering updatable offers which are content managed in real-time on a website. These offers can be simple or complex, and once published can be cascaded through a number of communications to enable clients promote offers quickly across a wide range of media such as:

  • Website Pages
  • Pay per Click advertising
  • Email Lists
  • SMS Messaging
  • Social Media Channels
  • In Showroom Displays
  • Beacons

Call Tracking – We offer phone call tracking and validation of a range of phone numbers for our clients. So they can present these in any number of ways to help quantify phone call leads:

  • By Source of traffic
  • BY Location of office or store
  • By section of website

Email Marketing & Automation – Our email marketing can not just send out bulk emails, but also help advertisers with accessible customer lists:

  • Send out acknowledgements (i.e. thank yous)
  •  Send out customer questionnaires and follow ups
  • Send out new offers (when published) to targeted customers based on their

Profiles:

  1. Ownership
  2. History
  3. Interest Areas
  4. Other profiling data
  • Send out marketing emails
  • Send out any other other emails based on offer data and triggers
  • Send out sequential emails based on activity (more than one over a set period of time)

Did You Say SMS?

Social Automations – We can also drive more Social Engagement, particularly focusing on the offers and deals available through the offer management system. Once an offer is triggered, then we can cause a sequence of actions to occur automatically depending on the parameters set by the advertiser. Examples of these are:

  • Triggers based on new discounts / offers coming into the database covering:

A calculated ‘strong’ offer based on:

  • Overall discount size (% or £value)
  •  Finance
  • Recency of promotion of that offer (or any offer)
  • General campaigns (i.e. 0% finance)
  • Timing (i.e. expiring offers)
  • Reposting and promoting of other content / website triggers
  • New blog content
  •  New ranges (new in stock)

For more details check out our Website – http://ergodigital.com/ or contact us on 0203 290 3802 or email rob@marketingreview.co.uk to arrange a webinar