Marketing is not a battle of products but a battle of perception

Appointments and Lead Generation

Having a good idea is one thing, having the courage to start a business and make a living from it is another, but the real test comes when you need to create new business opportunities. Marketing Review can help you create those needed opportunities. Whether you are looking for face to face opportunities. with decision makers or new leads that you can follow up we can deliver. Either one of these solutions can be worked as and when required either for short intensive projects or ongoing calling (one, two or three days per week). We provide the necessary skills to ensure you receive the opportunities you need and will work from your office or ours.

We help you grow your business by working with you to create the leads and opportunities you want.

What do you need?

• Lead Generation? Click Here
• Appointment Setting? Click Here
• Better use of Digital Media? Click Here
• How do we market our products in today’s marketplace? Click Here

Marketing Review focuses on helping companies increase revenue and profit through business development, marketing, coaching, and training 

About Marketing Review

More information on Marketing Review

Contact us to arrange a one to one Webinar on how we can help you grow your business

0203 290 3802 or email rob@marketingreview.co.uk

For more information on Marketing Review – go to www.marketingreview.co.uk

Is Cold Calling Dead? Click Here

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Why Cold Calling is Not Dead and Should Still Be Used for B2B Sales

“In the past cold calling was very popular for B2B sales. Then, as the Internet and social media became popular sales and marketing channels, cold calling greatly declined. Today many pundits consider cold calling archaic, ineffective, intrusive, and downright offensive. But does cold calling deserve all the negativity it is receiving? Is it really dead? Is it ineffective?”

Some B2B marketing experts are of the opinion that rather than dying, cold calling only stopped being used as the first step in the sales process, and it is now being used as step two. In the past, salespeople focused on getting phone numbers for prospects, and then they would make cold calls to those prospects until the prospects either agreed to meet for an in-person appointment or told the sales person to stop calling them.

Today, in sales it is best to start the sales process by sending a cold email to a prospect requesting an opportunity to talk to them on the phone. When a lead is interested, he will reply to the email and provide a time he prefers to receive the call. The salesperson will then make a call at the scheduled time. This way, the lead will be more responsive, attentive, and courteous since he gave you permission to call him.

This tactic has the aspect of being a top down approach where the salesperson sends the cold email to the major decision maker in the business, and this person will either reply to the cold email, redirect the salesperson to the relevant person who can assist, or simply delete the email. Here, the initial cold email serves as an ice breaker.

If you want to succeed in cold calling, follow these tips:

• Create a targeted list of prospects before you embark on your cold calling campaign
• Answer the question of why should the prospect be interested in what you are selling?
• Understand the objective of the call.
• You need to be great at using the phone
• Combine strategies

If you  struggle with cold calling, creating new leads or generating new sales then talk to us

Marketing Review specialise in creating leads and generating opportunities for your business, we use all tools available to help you achieve what you are looking for. This includes

Lead Generation  Search Engine Optimisation  Media Development  Lead Management  Client Meeting and Proposal  Management of the Sale process  Deal Closure  Client Management  Go to Market Options  Helping your clients understand your business

What does your business need?

Lead Generation – Click Here

Appointments – Click Here

Digital Marketing – Click Here

whoever markets most will win more business!!

Contact us to arrange a one to one webinar or meeting or Click Here

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0203 290 3802 or email rob@marketingreview.co.uk